1. ECO CONSCIOUSNESS
- Local sourcing of ingredients
- Sustainability of produce and design materials

2. WELLTHY
- Products/environment providing wellbeing benefits
-guilt free snacking
-vitamin water
-diet sensitive dining (gluten free/heart healthy/calorie controlled)

3. THE ANTI –STARBUCKS REVOLUTION
-Specialist, connoisseur, boutique, 'cult' coffee shop

4. SOPHISTAKIDS
 - Child-centric eateries: balloons and babycinos

5. MOBILE/POP UP RESTAURANTS
                               – Planned spontaneity

                               6. GLOBAL NOMADS
                               - Niche cuisine hits the high street

                               7.  INTERACTIVE CONSUMER EXPERIENCE

                               8.  USE OF NEW MEDIA
                               - Social networking sites, apps, guerrilla marketing, supper clubs

                               9. ‘MORE THAN A COFFEE SHOP’ - a multi-functional platform

                               10. DESIGNER, CELEBRITY BRANDED, LIMITED EDITION PACKAGING